Conversion optimization, CRO, increase success rate
Increased returns through conversion optimization
When you run a marketing campaign, you want as large a percentage of visitors as possible to take the desired action. This could be a test drive, a demo, an order or another type of request.
The process of improving this percentage is also called conversion optimization or CRO. Increasing the success rate of your marketing campaign.
Testing within conversion optimization
When optimizing conversion, I like simplicity. I am not a fan of very complex split tests.
My approach is to look less at design and more at the content and persuasiveness of the concept as a whole. This includes matching with a good target group, the relevance of the message in the customer journey and the unique selling points. Why should someone buy this product? The answer should be incorporated in the campaigns.
I would like to help your concept by making the whole picture work.
Conversion Optimization (CRO) Reporting
When reporting conversion optimization, I use marketing attribution.
This attribution shows which channel contributed to the conversion to what extent. I prefer to create a unique landing page for each campaign that can only be reached via that one campaign, so that the attribution can be mapped out as clearly as possible.
I often work based on data and gut feeling (which never lets me down). Shall we talk further?
Conversion optimization services
Researching customer needs
What are the needs of your target audience? What is their question, what are they looking for?
Competition research
Who are your 3 biggest competitors? What are they doing right and wrong?
Make your website more beautiful
Beautiful, reliable and focused on more requests and sales.
Creating scarcity
By creating scarcity, people are more likely to take action.
Make it more user-friendly
Do you have a simple or an unnecessarily complicated website?
Gaining Authority
Does your website show that you are the specialist in the market?
Measure conversion
By measuring success you can justify investments.
Improve navigation
Is your website easy to use? Is it logically structured?
Getting persuasive power
Using persuasive texts makes people buy faster.
My Approach to CRO
I work with my clients in periods of 6 months. My method is largely based on facts and figures.
It starts with a no-obligation conversation in which it is determined how high the conversion is at the moment and where it should go.
This online business coaching is invoiced per month. Contact me for the rates.
1. Growth Chat
A no-obligation 1 to 2 hour introduction meeting on location, via Skype or by telephone.
2. Strategy
Do we click? Then we make a strategic plan. Figures and facts are spoken and recorded.
3. Run and optimize
The campaigns are set up and optimized weekly. The goals from step 2 are the starting point.
Outsourcing Conversion Optimization (CRO)?
Outsourcing conversion optimization is possible with a low budget, my minimum management fee is € 250,- per month. I prefer to work towards a turnover of at least € 100,000,-. Are you interested? Feel free to contact me for a personal conversation.
We can highly recommend Menno to everyone (not all at once of course, he also has to make some time for us).Ronald Bloemhof, E-Smokey.nl
It is nice to work with Menno. He works fast and has the necessary knowledge in the field of WordPressAlex van Ginneken