Search engine optimization, improve findability, higher in Google

The goal of search engine optimization is to improve the findability of your company and to rank higher in search engines such as Google.
Contact me

More return from Google marketing

An entrepreneur wants a return on his or her investment in Google marketing. My ROAS (Return On Ad Spend) is 5 to 10, including my management fee. This means that for every euro invested, 5 to 10 turnover comes back. I mainly work with companies where the average order value is higher than € 150,-.
Contact me

Outsourcing search engine optimization costs

The costs for outsourcing search engine optimization depend on the phase your company is in and what your ambitions are. On average, you can free up around 15% of your desired turnover for the marketing budget. This will go towards 20% in the start-up phase and 10-15% for a scale-up. My management fee is 5-20% of the marketing budget. For this I have created scales that I would like to discuss with you in a personal conversation.

An example: You want to achieve a turnover of € 300,000,- excl. VAT. The necessary marketing budget is then around € 45,000,- excl. VAT. If you are just starting with Facebook Ads, it will take me more time to arrange and manage everything. My management fee is then 20%, so € 9,000,- per year. You will have € 36,000,- per year left to spend on search engine optimization.

Contact me

Search engine results reporting

My search engine optimization process is transparent. I give you insight into the results achieved at any time of the day.

I monitor the results weekly to see if we are on track with the set goals.

If the results are good, I let the campaigns run. If the results are disappointing, we will look together at what the cause is. This often has nothing to do with the campaign but more with the landing page that the campaign is aimed at.

During the collaboration process, I give tips to increase the conversion from visitor to customer.

Contact me

My approach to outsourcing search engine optimization

I work with my clients in periods of 6 months. My working method is largely based on facts and figures.

It starts with a no-obligation conversation and if there is a click, we will determine a strategy to then implement the optimizations.

My management fee is invoiced per month.

Contact me

  • 1. Gesprek

    Even vrijblijvend 1 a 2 uren kennismaken op locatie, via Skype of via telefoon.

  • 2. Strategie

    Hebben we een klik? Dan maken we een strategisch plan. Cijfers en feiten worden gesproken en vastgelegd.

  • 3. Draaien en optimaliseren

    De campagnes worden ingericht en wekelijks geoptimaliseerd. De doelen uit stap 2 zijn hierbij het uitgangspunt.

Course of 6, 12 or more months

In a trajectory of 6, 12 or more months I improve the website or webshop on all factors that are relevant, resulting in high positions in Google. The monthly amount depends on the number of keywords, the competition on the keywords and the working area around the establishment of the company. This amount is determined prior to the collaboration based on a conversation.

Improving your findability in search engines ensures that you get more visitors to your website. If your website is well-designed, you will also get more requests or more turnover in the case of a webshop. I can improve findability in a number of ways:

Setting strategic goals

Record the company's purpose and commercial objectives.

Keyword research

What are the needs of your target audience? What is their question, what are they looking for?

Competition research

Who are your 3 biggest competitors? What are they doing right and wrong?

Making texts suitable

Are your visitors touched by your texts and inspired to make a purchase?

Google Analytics

How many visitors do you have? Where do they come from? How many conversions do you have?

Setting up a knowledge base

Writing blogs that answer questions from your target group.

Linkbuilding

Recruit links from external websites to get more visitors.

Improve navigation

Is your website easy to use? Is it logically structured?

Optimize HTML templates

By improving the technical structure, search engines will visit more often.

Need more visibility and rank higher in Google?

I prefer to work towards a turnover of at least €100,000. Are you interested? Feel free to contact me for a personal conversation.

Contact me
We can highly recommend Menno to everyone (not all at once of course, he also has to make some time for us).Ronald Bloemhof, E-Smokey.nl
It is nice to work with Menno. He works fast and has the necessary knowledge in the field of WordPressAlex van Ginneken