In this article, I, Menno Bouma, an e-commerce developer and online marketeer with extensive experience in building data-driven marketing strategies, will explore how zero-party data is transforming customer engagement and creating opportunities for better personalization. By understanding what zero-party data is, how it differs from other types of data, and why it’s critical for building long-term trust, businesses can create more effective, compliant, and customer-focused strategies.
